{"product_id":"ferrari-marketing-guidelines-handbook-f430-612-customer-experience-events-2008","title":"Ferrari Marketing Guidelines Handbook - F430, 612, Customer Experience Events - 2008","description":"\u003cp data-start=\"0\" data-end=\"442\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThis original Event Marketing Guidelines handbook was issued by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFerrari\u003c\/span\u003e\u003c\/span\u003e for official dealership use in 2008. Intended as an internal reference, it provides detailed guidance for the planning and execution of Ferrari events, including test drive programs for models such as the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFerrari F430\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFerrari 612 Scaglietti\u003c\/span\u003e\u003c\/span\u003e, as well as social events and GP Live activities.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"444\" data-end=\"829\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe handbook covers event marketing strategies, customer communication, brand presentation, gift selection, dress codes, and other guidelines designed to ensure a consistent Ferrari brand experience. Never intended for consumer distribution, this publication was supplied exclusively to Ferrari dealerships, making it a rare and interesting piece of Ferrari literature and automobilia.\u003c\/p\u003e","brand":"Baroli Automobilia","offers":[{"title":"Default Title","offer_id":56947444646212,"sku":null,"price":595.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/2567\/2772\/files\/Ferrari_Marketing_Guidelines_Handbook_-_F430_612_Customer_Experience_Events_-_2008.jpg?v=1783603172","url":"https:\/\/baroli-automobilia.com\/products\/ferrari-marketing-guidelines-handbook-f430-612-customer-experience-events-2008","provider":"Baroli Automobilia","version":"1.0","type":"link"}